It won’t be surprising to say that logo is the brand identity and certainly one of the best marketing components you must consider. A successful logo is a simple representation of the company. It requires an investment of time, money, and a great deal of effort. Designing a brief visual demonstration of the brand is an intimidating procedure. Though if the entire process is performed correctly and creatively, it can be the most efficient marketing tactic. Innovative professionals come with varied workflow mechanisms, yet the endpoint remains the same – Creative Logo. The overall series of this comprehensive procedure is the same. Let’s begin with the logo design process to help you with the ultimate business goals parallel to expected visual aesthetics.
1. Design Brief
The foremost step is to assemble the design details that can help you come up with the design as expected by the client. At this point, you must ask some important questions to the client to emerge with a masterpiece. Remember, it’s a mandatory step to get a design brief. Many designers simply ask for the corporate name, color requirements, and tagline and start designing the logo. By the end of the process, they might not be able to include each detail and deliver an innovative logo. It’s a great idea to begin the design process by collecting all the relevant information about the business. That way, you will have a convenient two-way communication process involving the client directly with the designer. To deliver best logo designing service, here are a few questions you must consider:
- Ask about the general business vibe or theme whether the client wants to have masculine, feminine, or semi masculine touch
- Ask about the type of logo and the relevant characteristics. Some of the common types include abstract, vintage, lettering, emblem, and monogram
- Understand the brand demographics and brand scope
- Color priorities
- Intended brand message the client wants to deliver
As soon as you have compiled all the relevant information, it’s time to follow a detailed research procedure. At times, clients are unable to communicate what they are precisely looking forward to, and therefore added research will help you understand diverse elements. In addition to the strategic questions, successful logos comprise a number of elements from the brand story to the inclusive creative concept. Understanding potential themes provide you with adequate information that can be used in a subsequent step. This step primarily involves art conversion into the non-literal representation. Apart from consultation with the client, do comprehensive market research and carry out a detailed study on the competitors. The client’s feedback is just half of the story while the all-inclusive research will help with exploring further elements. In this way, you will get an improved sense of the overall vision of the company and get quick insights into the different logo styles.
3. Start Sketching
This is definitely one of the most crucial steps in the design concept. It is something many designers frequently overlook. One smart approach is to design your thoughts and ideas on a piece of paper. It will help you execute your ideas in the best way possible. Also, it will significantly boost the entire inspired process when paying attention to little details. You may want to look for the relevant logo designs for inspiration, though make sure do not copy the existing ideas. At the end of the day, uniqueness is what matters the most. We highly discourage you from using stock photos, clip arts, etc. Sketching helps you formulating your ideas on the paper and create original logo designs.
4. Create Draft
Once you have invested enough time in research and sketching, start with the production process. Digital execution is typically carried out using Adobe Illustrator, Photoshop, and other advanced software. It’s time to recreate the sketch on the computer. Understanding color psychology and incorporation of color preferences and details will help in coming up with excellent design precision. Opting for the right typeface will set the best tone for the logo. Evaluating every logo design with multiple fronts will eventually result in the desired final product.
5. Design Choice/Revision
Choosing a logo design is an important step. In this step, you must send the design mockups to the client for selecting a particular design and ask for any revisions. Many designers tend to get offended when asked for multiple changes, though remember this is the most effective approach for a perfect piece. You need to analyze the feedback of the client and discuss how you want certain changes to be made.
6. Final Execution
As soon as you have made the required changes, consider the final mockup of the logo. You need to create the logo files according to the client requirement. Make sure the logo is both web and print friendly. For web compatible logo files, it should be in the form of RGB and 72 PPI and the recommended file-formats include PNG (Transparent) and JPG. On the other hand, print compatible logo files should be CMYK which is recommended for professional printing. It must have a resolution of around 300 PPI. Further, make sure the layers are vector. The recommended file formats include AI, EPS, SVG, and PDF.
Once the client is satisfied with the end product, the designer must produce different file types for various outputs as discussed above. On the other hand, some clients may prefer the black and white version of the logo. Upon delivering the final files, consider the execution of the logo on promotional products. On many occasions, designers continue working with the client to form an inclusive brand identity system when using the new logo.
Designing a unique and powerful logo is a time-taking process. It might appear visually simple, though the process involves multiple development phases. The collaborative process involves two-way communication while the investment of time and effort is worth it. By following the above-discussed steps, the resulting logo will absolutely become a valuable asset for the business marketing strategy. For more inspiring ideas, head over to NytroTech.